{"id":1797,"date":"2025-09-11T15:10:37","date_gmt":"2025-09-11T15:10:37","guid":{"rendered":"https:\/\/prismea.ca\/?p=1797"},"modified":"2025-09-24T15:01:35","modified_gmt":"2025-09-24T15:01:35","slug":"statique-ou-dynamique-quel-affichage-choisir-pour-votre-commerce-de-detail-copy","status":"publish","type":"post","link":"https:\/\/prismea.ca\/en\/statique-ou-dynamique-quel-affichage-choisir-pour-votre-commerce-de-detail-copy\/","title":{"rendered":"Statique ou dynamique : quel affichage choisir pour votre commerce de d\u00e9tail?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1797\" class=\"elementor elementor-1797\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0ee5206 elementor-section-height-min-height elementor-section-full_width animated-slow elementor-section-height-default elementor-section-items-middle elementor-invisible\" data-id=\"0ee5206\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateX_direction&quot;:&quot;negative&quot;,&quot;background_motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;animation&quot;:&quot;fadeIn&quot;,&quot;background_motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1ef258e\" data-id=\"1ef258e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-47fec6a elementor-widget elementor-widget-heading\" data-id=\"47fec6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Statique ou dynamique : quel affichage choisir pour votre commerce de d\u00e9tail?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6ca3ef8 elementor-section-full_width elementor-section-height-min-height elementor-section-items-stretch elementor-section-height-default\" data-id=\"6ca3ef8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-704922a\" data-id=\"704922a\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation_mobile&quot;:&quot;fadeIn&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1da17d8 fadeInLeft1 animated-slow elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"1da17d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dans le commerce de d\u00e9tail, l\u2019affichage visuel est essentiel pour capter l\u2019attention des clients et les inciter \u00e0 agir. Deux options s\u2019offrent souvent aux entreprises : l\u2019affichage statique, comme des cadres lumineux et l\u2019affichage dynamique, comme des t\u00e9l\u00e9viseurs ou des \u00e9crans. Mais comment choisir la solution la plus adapt\u00e9e \u00e0 vos besoins? Dans cet article, nous explorerons les diff\u00e9rences entre ces deux options en termes de co\u00fbts, d\u2019entretien, d\u2019impact visuel et de flexibilit\u00e9, pour vous aider \u00e0 faire un choix \u00e9clair\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-afd3456 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"afd3456\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Qu\u2019est-ce que l\u2019affichage statique et dynamique?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3eb0d1b bullets elementor-widget elementor-widget-text-editor\" data-id=\"3eb0d1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Affichage statique (cadres lumineux) : Les cadres lumineux sont des supports physiques \u00e9clair\u00e9s par une technologie DEL qui mettent en valeur des visuels imprim\u00e9s, comme des affiches ou des oeuvres d\u2019art. Ils sont souvent utilis\u00e9s pour des campagnes \u00e0 moyen ou long terme, o\u00f9 le visuel ne change pas fr\u00e9quemment.<\/li><li>Affichage dynamique (t\u00e9l\u00e9viseurs) : Il s\u2019agit d\u2019\u00e9crans num\u00e9riques qui diffusent des contenus vari\u00e9s, comme des vid\u00e9os, des images, des animations et qui peuvent \u00eatre facilement mis \u00e0 jour \u00e0 distance via un logiciel.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cecf4af elementor-align-center elementor-widget__width-auto buttonz animated-slow elementor-invisible elementor-widget elementor-widget-button\" data-id=\"cecf4af\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">D\u00e9couvrir nos r\u00e9alisations<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7330574\" data-id=\"7330574\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;background_motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7fdb7d8 elementor-widget__width-auto elementor-widget elementor-widget-spacer\" data-id=\"7fdb7d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-efd1e0a elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"efd1e0a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d04ab38 animated-slow elementor-invisible\" data-id=\"d04ab38\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;,&quot;animation_mobile&quot;:&quot;fadeIn&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f4873fb elementor-widget elementor-widget-heading\" data-id=\"f4873fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les avantages et les inconv\u00e9nients de l\u2019affichage statique<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29fd221 bullets elementor-widget elementor-widget-text-editor\" data-id=\"29fd221\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Avantages\u00a0:\u00a0<\/strong><\/p><ul><li>Co\u00fbts initiaux inf\u00e9rieurs : Les cadres lumineux sont g\u00e9n\u00e9ralement plus abordables \u00e0 l\u2019achat qu\u2019un syst\u00e8me d\u2019affichage dynamique.<\/li><li>Qualit\u00e9 d\u2019image exceptionnelle : Les visuels imprim\u00e9s peuvent offrir une qualit\u00e9 sup\u00e9rieure avec des couleurs riches et pr\u00e9cises, \u00e9clair\u00e9es de mani\u00e8re uniforme.<\/li><li>Simplicit\u00e9 d\u2019utilisation : Une fois install\u00e9, le cadre lumineux ne n\u00e9cessite pas de comp\u00e9tences informatiques avanc\u00e9es ou de personnel qualifi\u00e9.<\/li><li>Faible entretien : L\u2019entretien se limite au nettoyage du cadre et au remplacement \u00e9ventuel des affiches.<\/li><li>Facilit\u00e9 d\u2019int\u00e9gration : Les cadres lumineux peuvent \u00eatre int\u00e9gr\u00e9s \u00e0 un d\u00e9cor pour cr\u00e9er un environnement coh\u00e9rent et harmonieux.<\/li><li>Capacit\u00e9 \u00e0 attirer l\u2019attention : Gr\u00e2ce \u00e0 leur contraste lumineux, les cadres attirent efficacement le regard des clients.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fdd357e bullets elementor-widget elementor-widget-text-editor\" data-id=\"fdd357e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Inconv\u00e9nients\u00a0:\u00a0<\/strong><\/p><ul><li>Contenu fixe : Une seule image est affich\u00e9e \u00e0 la fois, ce qui peut \u00eatre limitant pour des campagnes qui \u00e9voluent rapidement.<\/li><li>Co\u00fbts r\u00e9currents pour les mises \u00e0 jour : Le remplacement des visuels imprim\u00e9s engendre des frais d\u2019impression et de logistique.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6053a17 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"6053a17\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-984759b animated-slow elementor-invisible\" data-id=\"984759b\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;,&quot;animation_mobile&quot;:&quot;fadeIn&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e5bca23 elementor-widget elementor-widget-heading\" data-id=\"e5bca23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Les avantages et les inconv\u00e9nients de l\u2019affichage dynamique\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32b3b69 bullets elementor-widget elementor-widget-text-editor\" data-id=\"32b3b69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Avantages\u00a0:\u00a0<\/strong><\/p><ul><li><p>Flexibilit\u00e9 maximale : Les contenus peuvent \u00eatre mis \u00e0 jour \u00e0 distance, en temps r\u00e9el, pour s\u2019adapter \u00e0 des promotions ou \u00e9v\u00e9nements sp\u00e9ciaux.<\/p><\/li><li><p>Capacit\u00e9 \u00e0 capter l\u2019attention : Les \u00e9l\u00e9ments anim\u00e9s et interactifs attirent naturellement le regard gr\u00e2ce \u00e0 leur contraste lumineux et leur mouvement.<\/p><\/li><li><p>Affichage multiple : Un seul \u00e9cran peut diffuser plusieurs messages ou campagnes, r\u00e9duisant le besoin d\u2019\u00e9quipement suppl\u00e9mentaire.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7453174 bullets elementor-widget elementor-widget-text-editor\" data-id=\"7453174\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<\/p><p><strong><b>Inconv\u00e9nients\u00a0<\/b>:\u00a0<\/strong><\/p><ul><li>Co\u00fbts initiaux \u00e9lev\u00e9s : L\u2019achat de l\u2019\u00e9cran, du logiciel et des syst\u00e8mes de gestion peut repr\u00e9senter un investissement important.<\/li><li>Entretien technique : Les syst\u00e8mes dynamiques n\u00e9cessitent une maintenance r\u00e9guli\u00e8re pour s\u2019assurer du bon fonctionnement des \u00e9crans et des logiciels.<\/li><li>Consommation \u00e9nerg\u00e9tique plus \u00e9lev\u00e9e : Les \u00e9crans num\u00e9riques consomment davantage d\u2019\u00e9nergie que les cadres lumineux DEL.<\/li><li>Risque de distraction : Les mouvements constants sur les \u00e9crans peuvent d\u00e9tourner l\u2019attention des clients d\u2019autres parties du magasin, ce qui peut \u00eatre contre-productif dans certains cas.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-27b193b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"27b193b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-50d76bb animated-slow elementor-invisible\" data-id=\"50d76bb\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;,&quot;animation_mobile&quot;:&quot;fadeIn&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6fd0143 elementor-widget elementor-widget-heading\" data-id=\"6fd0143\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Quand choisir l\u2019affichage statique?\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-451668f elementor-widget elementor-widget-text-editor\" data-id=\"451668f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L\u2019affichage statique est id\u00e9al pour des campagnes longue dur\u00e9e avec un message cl\u00e9 constant, par exemple des promotions r\u00e9guli\u00e8res ou encore du branding. Il convient aussi aux entreprises qui cherchent une solution esth\u00e9tique \u00e0 faible co\u00fbt ou qui ne disposent pas de comp\u00e9tences informatiques avanc\u00e9es ou de personnel qualifi\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8d19fb9 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"8d19fb9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-22e0799 animated-slow elementor-invisible\" data-id=\"22e0799\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;,&quot;animation_mobile&quot;:&quot;fadeIn&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-64819f9 elementor-widget elementor-widget-heading\" data-id=\"64819f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Quand opter pour l\u2019affichage dynamique? \n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5190182 elementor-widget elementor-widget-text-editor\" data-id=\"5190182\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L\u2019affichage dynamique convient mieux aux campagnes \u00e9volutives avec des messages changeants, comme des soldes de courte dur\u00e9e ou des \u00e9v\u00e9nements sp\u00e9ciaux, ainsi qu\u2019aux environnements \u00e0 fort trafic o\u00f9 capter l\u2019attention rapidement est crucial.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a8ccf9b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"a8ccf9b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-772263f animated-slow elementor-invisible\" data-id=\"772263f\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;,&quot;animation_mobile&quot;:&quot;fadeIn&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6293977 elementor-widget elementor-widget-heading\" data-id=\"6293977\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Trouver l\u2019\u00e9quilibre parfait\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9434610 elementor-widget elementor-widget-text-editor\" data-id=\"9434610\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dans de nombreux cas, une combinaison des deux approches est la meilleure strat\u00e9gie. Nous recommandons souvent d\u2019utiliser des cadres lumineux pour les visuels fixes, comme le branding de votre marque, et de compl\u00e9ter avec des \u00e9crans dynamiques pour vos campagnes promotionnelles ou vos messages cibl\u00e9s.<\/p><p>Chaque solution a ses avantages et inconv\u00e9nients. Votre choix doit d\u00e9pendre de votre budget, de vos objectifs marketing et des besoins sp\u00e9cifiques de votre entreprise.<\/p><p>Si vous souhaitez \u00e9valuer quelle option correspond le mieux \u00e0 votre strat\u00e9gie, contactez-nous pour une consultation personnalis\u00e9e. Nous serons ravis de vous guider dans votre projet d\u2019affichage commercial!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Dans cet article, nous explorerons les diff\u00e9rences entre ces deux options en termes de co\u00fbts, d\u2019entretien, d\u2019impact visuel et de flexibilit\u00e9, pour vous aider \u00e0 faire un choix \u00e9clair\u00e9.<\/p>","protected":false},"author":4,"featured_media":1597,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1797","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/prismea.ca\/en\/wp-json\/wp\/v2\/posts\/1797","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prismea.ca\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prismea.ca\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prismea.ca\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/prismea.ca\/en\/wp-json\/wp\/v2\/comments?post=1797"}],"version-history":[{"count":3,"href":"https:\/\/prismea.ca\/en\/wp-json\/wp\/v2\/posts\/1797\/revisions"}],"predecessor-version":[{"id":1805,"href":"https:\/\/prismea.ca\/en\/wp-json\/wp\/v2\/posts\/1797\/revisions\/1805"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prismea.ca\/en\/wp-json\/wp\/v2\/media\/1597"}],"wp:attachment":[{"href":"https:\/\/prismea.ca\/en\/wp-json\/wp\/v2\/media?parent=1797"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prismea.ca\/en\/wp-json\/wp\/v2\/categories?post=1797"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prismea.ca\/en\/wp-json\/wp\/v2\/tags?post=1797"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}